UGC/marketplace

Compare: Trend.io

Trend.io alternative: Trend.io pricing, cost per video, and Trend.io alternatives compared

Trend.io is a curated UGC creator marketplace known for connecting brands with creators who produce authentic content. It has built a reputation for quality, hand-picked creators and a straightforward way to commission genuine UGC for social, sold through prepaid credit packages that we verify in detail below. For brands that value a curated pool and authentic content, it is a respected choice.

UGCMarketplace is a different kind of product entirely: an AI brief generator, not a creator marketplace. You describe your product and it writes the objective, audience, hook, timed scenes, technical spec, and creator profile in under a minute. That brief is what you attach to a Trend.io order. Credits are expensive and expire in 12 months, which makes it worse, not better, to spend them on a video shot from a vague brief. We write the specific one, free for the first product.

AI-written, yours to use, about a minute

The Casting Slate
Live preview
Brief
Platform
Creator personas to recruit
Building creator personas for your brief...
Script preview
Select a persona to preview the script the generator writes

Creator persona

First 3 seconds

On-screen text

Yours to use commercially

Format
Includes
Hook, scenes, CTA
Brief and script, written for you

We write the brief and the script. You hire the creator yourself.

Generate a brief

The short answer

Trend.io is a curated UGC creator marketplace that sells content in credit packages: Starter $550 for up to 6 videos or 15 photos, Essential $1,045 for up to 14 videos or 35 photos, Growth $1,980 for up to 28 videos or 70 photos, and Scale $3,872 for up to 56 videos or 140 photos, with credits expiring 12 months after purchase. That works out to roughly $70 to $92 per video depending on the package. UGCMarketplace does not sell video or credits. It is an AI brief generator that writes the UGC brief and scene-by-scene script you use for each Trend.io order, so the videos and photos you commission with those credits are more likely to be usable the first time, from free for the first brief and $29 a month for unlimited.

Trend.io is a curated UGC marketplace strong on authentic, hand-picked creators, sold through prepaid credit packages. UGCMarketplace is the briefing step rather than a competitor to that: describe your product and it writes the UGC brief, the scene-by-scene video script, the technical spec and a profile of the creator to recruit, from free for the first brief and $29 a month for unlimited. You then spend your Trend.io credits against that brief.

Side by side

Trend.io vs UGCMarketplace, honestly

A fair look at what each does well, including the things they do that we do not. We write the brief; some of these actually supply the creator.

What matters UGCMarketplace Trend.io
What you are buying A written UGC brief and a scene-by-scene video script for your product. Words, not footage Curated marketplace of hand-picked authentic creators
Identity-verified creators No. We do not run a creator marketplace and verify nobody. The brief describes the creator profile to go recruit Browse and select from curated creators for your campaign
Licensing and ownership Not supplied. The brief states the usage scope you need so you can agree it with the Trend.io creator up front Provides usage rights for the UGC content you commission
Do you get any content for the fee You get the brief and the script. You do not get video; you spend Trend.io credits against the brief Delivers authentic creator UGC for social use
Brief to delivery in one pipeline No. We cover the first step only: the brief and the script leave here as a document, and you run the rest Manages content requests through its marketplace flow
Platform coverage The script is written for TikTok, Reels and Shorts, with the hook timed to the first three seconds Content suited to major short-form social platforms
Pricing model First brief free with no account, then Pro $29 a month or Studio $79 a month. Flat, published, no credits to buy or expire Public credit packages: $550, $1,045, $1,980, and $3,872
Entry cost Free for the first brief, no account needed $550 Starter package, for up to 6 videos or 15 photos
Credit expiry Not applicable. Subscriptions, nothing to spend down or lose Credits expire 12 months after purchase

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

In depth

What to know before you switch

Is Trend.io still an independent company?

No. Trend.io has been acquired by soona, the US studio and creative platform. soona states on its own site that its UGC product was built from what it learned acquiring Trend.io and is powered by Trend, and the support address published on Trend.io's pricing page is now [email protected].

What has not changed is the product you actually buy. Re-verified on 5 September 2026, Trend.io is still live, still selling the same four credit packages at the same prices, still taking its own checkout, and the 12-month credit expiry survived the deal. The soona banner announcing the two joining forces is still running at the top of Trend's own pricing page more than three years after the deal was announced in June 2023. So if you already use Trend, nothing about your existing content license or your unspent balance changed on the day the deal closed.

The strange part is the pricing. The same company now sells creator video at two different rates through two different sites: roughly $69 to $92 per video through Trend credit packs, and $89 to $259 per video buying direct from soona. Which one you pay depends on which website you happened to find. Our soona alternative page compares both routes, and what the acquisition changes for your UGC budget covers what to do if you are holding credits.

Does a bigger Trend.io credit package actually save you money?

Only above the entry tier, and the entry tier is the surprise. Trend publishes a price for individual Creator Credits alongside its packages, $9.16 each as read on 5 September 2026, and that single number is what makes the packages comparable. Divide each pack by its credits and the Starter package comes out at $9.17 a credit. It buys no discount whatsoever over paying one credit at a time.

That is unusual and it is worth knowing before you commit $550 you then have twelve months to spend.

Trend packagePriceCreditsCost per creditDiscount vs buying credits singly
Individual Creator Credits$9.16 each1$9.16Baseline
Starter$55060$9.17None
Essential$1,045140$7.4619 percent
Growth$1,980280$7.0723 percent
Scale$3,872560$6.9125 percent

The practical reading: if you are testing Trend, buy individual credits rather than the Starter pack. You pay the same rate, you are not holding a balance against a twelve-month clock, and you can stop after two videos instead of six. The packages only start earning their commitment at Essential, and the curve flattens hard after that. Going from Essential to Scale nearly quadruples your outlay to move the unit rate 7 percent.

Underneath the credits the arithmetic is simple. A video costs 10 credits and a photo costs 4, which is how 60 credits becomes either 6 videos or 15 photos. So a video is $69 to $92 depending on the pack, and a photo $28 to $37.

What neither number covers is whether the video that comes back is usable. A 10-credit video shot from a vague brief costs exactly the same as one shot from a specific brief, and the clock on the remaining credits keeps running either way.

How much does Trend.io cost?

Trend.io publishes its pricing as credit packages, which is clearer than most of the category once you translate it into content. Starter is $550 for 60 credits, covering up to 6 videos or 15 photos. Essential is $1,045 for 140 credits, up to 14 videos or 35 photos. Growth is $1,980 for 280 credits, up to 28 videos or 70 photos. Scale is $3,872 for 560 credits, up to 56 videos or 140 photos.

Individual credits run about $9.16 each, and each creator you hire produces either 5 photos or 2 videos. The effective per-video cost falls as the package grows: roughly $92 on Starter down to about $69 on Scale.

Two details worth knowing before you buy. Credits expire 12 months after purchase, so a large package you cannot spend is money lost. And the entry point is $550, not a per-video purchase. Verified against trend.io in July 2026. That expiry clock is exactly why the brief for each order matters: a video shot from a thin brief that needs a reshoot burns credits twice.

What is the difference between Trend.io and UGCMarketplace?

Trend.io is a curated marketplace producing brand-owned UGC from real creators, paid for in prepaid credit packages that expire after 12 months. UGCMarketplace does not sell video, credits, or creators at all.

Trend.io sells credits in packages, cheapest per video when you buy the most, with a 12-month expiry. That model rewards brands who can forecast a year of content demand and punishes brands who cannot. UGCMarketplace sells the brief you write before spending those credits: the objective, audience, hook, timed scenes, technical spec, and creator profile, free for the first product and $29 a month for unlimited after that.

On per-video economics at high volume, Trend.io's Scale package is genuinely competitive at around $69 per video. If you will actually use 56 videos inside a year, that is a strong number and we will say so. Whether you spend it well is a brief problem, not a Trend.io problem, and that is the piece we help with.

Do Trend.io credits expire?

Yes. Trend.io states that credits expire 12 months after purchase. This is the single most important thing to understand about the package pricing, because the per-video discount only exists if you spend the whole balance in time.

Run the math honestly before you size up. A $3,872 Scale package is about $69 per video if you use all 56, but if you only get through 20 of them before the year is out, you actually paid about $194 per video, which is worse than the Starter package you skipped.

Buy the package that matches the content you will realistically brief, not the one with the best headline rate. And write a real brief for every video you do commission. A vague ask that comes back unusable and needs a reshoot is the fastest way to burn a package before the clock runs out.

When is Trend.io the better choice?

Buy Trend.io credits if you have a predictable, high volume of content and want the lowest per-video cost you can lock in. At 28 to 56 videos a year, the Growth and Scale packages price well, and the credit system lets you flex between video and photo as campaigns change.

It also suits brands that like the curated browse-and-pick experience and want a known credit balance to draw down against, rather than deciding what to spend each time.

Use UGCMarketplace alongside it, not instead of it: before you spend a Trend.io credit on any creator, generate the brief and script for that specific video first. First brief is free, and $29 a month covers unlimited briefs if you are commissioning several videos a month.

Why brands pick UGCMarketplace

What a brief generator is good for

01

The brief written properly

Objective, audience, tone, key messages, must-have and avoid, plus a scene-by-scene short-form script with a hook for the first three seconds. Written by AI in about a minute, and we say so.

02

We do not supply creators

There is no roster here and no booking. The brief describes the creator to recruit, where to look and how to approach them, and the hiring is yours to do. Saying that plainly beats implying otherwise.

03

Briefs you own, cheaply

Your first brief is free with no account. Pro is $29 a month and Studio $79, both unlimited with watermark-free downloads, and the briefs are yours to use commercially.

Good questions

Trend.io vs UGCMarketplace, answered

No, not as a substitute for booking creators. UGCMarketplace does not connect you with creators or sell credit packages. It is an AI brief generator: it writes the objective, audience, hook, scene-by-scene script, and creator profile you use when you place a Trend.io order, free for the first brief and $29 a month for unlimited after that.
Trend.io sells credit packages: Starter $550 for up to 6 videos or 15 photos, Essential $1,045 for up to 14 videos, Growth $1,980 for up to 28 videos, and Scale $3,872 for up to 56 videos. That is roughly $92 per video at the entry package down to about $69 at the largest. Credits expire after 12 months. Verified against trend.io in July 2026.
Yes, 12 months after purchase. That matters because the per-video discount on the bigger packages only pays off if you spend the full balance within the year. If you use only part of a large package, your effective cost per video can end up higher than the smaller package would have been.
No, we do not supply or license any content. Licensing on Trend.io video is between you and Trend.io. What we provide is the brief you use to order that video, including the usage scope you need stated up front so you can confirm it with Trend.io before filming.

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See how UGCMarketplace compares

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Get the UGC brief written on UGCMarketplace

Describe your product and get the brief, the hook, the scene-by-scene script and the creator persona to go and recruit. Your first one is free and needs no account.

first brief free, no account needed, yours to use, about a minute

Generate a brief