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For creators Trust and safety Pricing Blog

TRUST AND SAFETY // HOW WE KEEP IT REAL

Trust and safety, built into every booking

Authentic content only works when the people and the rights behind it are real. Every creator is identity-verified and 18+, every booking has clear licensing, and every deliverable is reviewed for quality and brand safety.

real creators // clear license // no AI fakes

01

Identity-verified creators

Every creator is identity-verified before they appear on a casting board. No fake profiles, no bought followers, no bots.

02

Real humans, no AI fakes

Every creator is a real person. We never pass AI-generated content off as human work. What you book is authentic content filmed by the creator.

03

Verified 18 and over

All creators are verified to be 18 or older. We do not allow minors on the platform, on either side.

04

Clear licensing and usage rights

Each booking spells out the license, the usage rights, and the term. You own the licensed footage and run it as your own paid ads, with whitelisting available.

05

FTC disclosure guidance

These are content production bookings. Where a creator also posts the content to their own audience, we provide FTC disclosure guidance so it is done properly.

06

Quality and brand-safety review

Deliverables are reviewed for quality and brand safety before they reach you, so what lands in your account is ad-ready and on-brand.

Licensing and ownership

You own the footage you book

Licensing should never be a gray area. Every booking is explicit about what you can run, where, and for how long.

  • The brand owns the licensed deliverables per the agreed terms of the booking.
  • Usage rights cover running the content as your own paid ads on TikTok, Reels, Shorts, and Meta.
  • Whitelisting and creator-handle amplification are available where the brief includes them.
  • The license term is stated up front, so you always know how long you can run the content.
  • Raw footage is available on Growth and up for your own editing and variants.
LICENSE SUMMARY
Owner
Your brand
Usage
Paid ads, organic, whitelisting
Platforms
TikTok, Reels, Shorts, Meta
Term
Stated per booking
Creator
Identity-verified, 18+

Staying in lane

What UGCMarketplace is, and what it is not

It is

Brand-owned content production by real humans

You hire vetted real creators to produce authentic UGC that you own and run as your own paid ads.

It is not

Influencer reach, or AI-generated content

You are not buying a creator's audience or sponsored posts, and nothing here is AI passed off as human work.

Authentic UGC you can trust and own.

Post a brief, match with vetted real creators, and receive licensed, ad-ready footage you run as your own paid ads.

Read the FAQ →