HOW IT WORKS // BRIEF TO AD-READY UGC
How the UGC marketplace works, from brief to ad-ready UGC you own
Brands post a brief and get matched with vetted real creators who produce authentic short-form videos, photos, and unboxings, licensed for you to run as your own paid ads. Creators apply once, get matched to briefs in their niche, film, deliver, and get paid. Here is the full flow for both sides.
real creators // clear license // no AI fakes
THE CASTING SLATE // SEE IT LIVE
Watch a brief get matched, booked, and delivered
This is the same flow a brand runs in the marketplace: post a brief, see vetted creators matched by niche and style, book a shoot, and receive licensed, ad-ready deliverables.
- Creator
- Format
- Length
- Usage
- Paid ads, whitelisting
Sample brief, real creators are vetted before they appear on your board
FOR BRANDS // POST A BRIEF, GET UGC YOU OWN
How brands hire UGC creators and get ad-ready content
Four steps from a brief to licensed, ad-ready UGC you can run on TikTok, Reels, Shorts, and Meta as your own paid ads.
Post a brief
Describe your product, angle, platform, and the format you need, such as a hook test, a demo, or an unboxing. It takes a couple of minutes, and you set the deliverables, the deadline, and the usage rights up front.
Get matched or browse portfolios
See vetted creators matched to your brief by niche, style, and fit, each with sample reels, rates, and a fit score. Browse portfolios, shortlist the ones you like, and pick with confidence.
Book a creator
Book the creator and the shoot directly. Scope, timeline, and revisions are agreed in the booking, so everyone knows what lands and when. Revisions are included on Growth and up.
Receive licensed deliverables
Get ad-ready videos and photos back, with hooks, captions, and vertical formats, all clearly licensed for paid ads. Download them and run them as your own across your channels.
FOR CREATORS // APPLY, GET MATCHED, GET PAID
How creators find paid UGC gigs and get paid
Apply once, get vetted, and start matching to briefs in your niche. Film on your own gear, deliver, and get paid fairly and on time for content brands run as their own ads.
Apply and get vetted
Submit your portfolio and apply once. We verify your identity, confirm you are 18 or older, and review your reels for quality, so brands can trust the creators they book.
Get matched to briefs
Once you are approved, you get matched to briefs in your niche and style. Review the scope, the rate, the deliverables, and the usage rights, then accept the ones that fit you.
Film and deliver
Shoot the content on your own gear to the brief, in the formats requested, with hooks and captions where asked. Upload your deliverables and handle any agreed revisions.
Get paid
Once your deliverables are approved, you get paid fairly and on time for the licensed content the brand will run as its own ads. No chasing invoices, no surprises.
LICENSING // FOOTAGE YOU OWN
Clear licensing and usage rights on every booking
This is the part that makes UGC ad-ready. Every booking spells out exactly what you can run, where, and for how long, so there is never a question about whether you own the content.
When a brand books a creator, the license and usage rights are agreed in writing as part of the booking. The brand owns the licensed deliverables and runs them as its own paid ads on TikTok, Reels, Shorts, and Meta. You decide the scope, the term, and whether you need broader rights or whitelisting, and it is all set before the shoot begins.
Because the content is yours, you are not buying a creator's audience or a sponsored post. You are commissioning authentic content that you control, with no AI fakes and no gray areas about what you are allowed to use.
Ownership
Brand owns the licensed deliverables
Paid ads
Run as your own ads on TikTok, Reels, Shorts, Meta
Whitelisting
Available, so you can run from the creator handle
Term
Set per booking, with options to extend
Raw footage
Available as an add-on where you need it
VETTING // REAL CREATORS, QUALITY REVIEW
Every creator is vetted, and every deliverable is reviewed
The reason a marketplace works is trust. Here is how we keep the creators real and the content brand-safe on both sides of the booking.
Identity verified
Every creator is identity-verified and confirmed 18 or older before they can be booked. No anonymous profiles, no fake followers.
Portfolio reviewed
We review each creator portfolio and sample reels for quality and authenticity, so brands match with people who can actually deliver.
Quality and brand-safety review
Deliverables go through quality and brand-safety review before they reach your ad account, so what you run fits your brand.
No AI fakes
Every creator is a real human and every deliverable is real footage. We never pass AI content off as a person.
WHERE IT FITS // KEEP EXPLORING
See the platform, the use cases, and the plans
Platform features
Brief builder, creator matching, vetted profiles, licensing, and ad-ready deliverables.
Learn more →Hire UGC creators
See how brands hire vetted UGC creators for authentic, ad-ready content.
Learn more →Pricing
Simple paid plans from $99 a month. Pick the volume of vetted UGC you need.
Learn more →Trust and safety
Identity verification, portfolio review, clear licensing, and quality review.
Learn more →Post a brief and get ad-ready UGC you own.
Match with vetted real creators, receive licensed short-form videos and photos, and run them as your own paid ads. Creators, apply once and find paid UGC gigs in your niche.
post a brief // get matched // book a creator // receive licensed UGC // you own it