How it works
How the UGC marketplace works, from a product description to a brief you own
You describe your product and the generator writes the UGC brief and the short-form video script in about a minute: the objective, the audience, the hook for the first three seconds, timed scenes, the technical requirements, and the creator persona to recruit. The filming is yours to arrange. Here is the full flow.
AI-written, yours to use, about a minute
The Casting Slate
Watch a product description become a brief and a script
This is the shape of what the generator returns: the objective and audience, the key messages, the hook, the timed scenes, and the persona of the creator the brief tells you to recruit.
Creator persona
First 3 seconds
On-screen text
Yours to use commercially
- Format
- Includes
- Hook, scenes, CTA
We write the brief and the script. You hire the creator yourself.
Generate a briefFor brands
How brands get a UGC brief and script written for them
Four steps from a product description to a brief and script you can hand to a creator you hire, for TikTok, Reels, Shorts, or Meta.
Describe your product
A few lines on what it is and who buys it, plus the platform you are shooting for and the goal, such as a hook test, a demo, or an unboxing. It takes a couple of minutes.
Read the brief
In about a minute you get the campaign objective, the audience, the tone, the key messages, what every video must include, and the things to avoid. It is written by AI and we say so.
Read the script and the specs
A short-form script with a hook for the first three seconds, alternative hooks to test, scenes with timecodes and the words to say, a closing call to action, and the technical requirements.
Recruit the creator yourself
The brief ends with a description of the creator to look for, where to search and how to approach them. Finding, hiring and paying that person is something you do yourself; we do not supply them.
For creators
How creators use this, honestly
We do not place creators with brands and registering is not an application for paid work. What is here for you is the generator itself, which writes the hook and the script for content you are filming.
Create your account
Leave your email and tell us you make UGC. It is free, it takes one line, and there is nothing to be approved for.
Generate a brief
Describe a product, pick a platform and a goal, and read the brief and script in about a minute. Your first one needs no account at all.
Script before you shoot
You get the hook for the first three seconds, alternative hooks to test, scenes with timecodes and the exact words to say, and the technical requirements for the platform.
Film it your way
Shoot it on your own gear for your client or your own channel. Rates, rights and disclosure are between you and whoever you are working with; we are not part of that.
Ownership
Clear ownership and usage on every brief you generate
This is the part people ask about first. The text the generator writes is yours, with nothing extra to buy and no restriction on using it commercially.
The brief and script you generate are yours to use, including commercially. Hand them to a creator you hire, use them to direct a shoot you are running yourself, or work from them when writing the ads you run on TikTok, Reels, Shorts, and Meta. We claim no ownership over them and we do not resell the product descriptions you type in.
What we do not give you is the footage. There is no creator roster here, no booking, no payout and no deliverable review, so whatever you agree with the creator you hire, including their rate, the usage rights to their footage and any FTC disclosure, is between the two of you.
The brief
Objective, audience, tone, key messages, must-have and avoid
The script
Three-second hook, alt hooks, timed scenes, closing call to action
The specs
Vertical 9:16, target length, captions, lighting and audio notes
The persona
Who to recruit, where to look, how to approach them
Not included
Creators, filming, footage, payouts
What we do and do not do
What we will not pretend to do for you
The reason a tool is worth trusting is that it tells you where it stops. Here is where this one stops, said plainly.
No creator directory
We do not run a roster of creators and we do not match or book anyone, so we never sell you access to people we have not met or verified.
No production or review
We do not film, edit, or review anybody's deliverables. What you get from us is text: the brief, the script and the specs.
AI-written, and labelled
Google Gemini writes the brief and the script from your description. We say so everywhere rather than implying a human strategist wrote it.
No fake output
If the model fails you get a plain error message and nothing is saved. We never show placeholder text dressed up as a generated brief.
Where it fits
See the platform, the use cases, and the plans
Platform features
The brief generator, hook writing, scene-by-scene scripts, technical requirements, and clean downloads.
Learn more →Hire UGC creators
How to write the brief first, then go and find the creator to shoot it.
Learn more →Pricing
First brief free, Pro $29 a month, Studio $79. Pick how many briefs you write.
Learn more →Trust and safety
What happens to your inputs, why the AI is labelled, and what we do not do.
Learn more →Describe your product and get the brief written.
The objective, the audience, the hook, the scene-by-scene script and the creator persona to recruit, in about a minute. Creators, create a free account and use the generator on your own content.
describe the product, read the brief, read the script, recruit the creator yourself