Platform features
UGC platform features for briefs and scripts you own
Everything you need to brief a UGC video properly, written in about a minute. Describe your product and the generator returns the campaign brief, a scene-by-scene short-form script with a hook for the first three seconds, the technical requirements, and a description of the creator to go and recruit. It writes the words; the filming is yours to arrange.
AI-written, yours to use, about a minute
The Casting Slate
See what a generated UGC brief looks like
This is the shape of the output: the objective and audience, the key messages, the hook, the timed scenes, and the persona of the creator the brief tells you to recruit.
Creator persona
First 3 seconds
On-screen text
Yours to use commercially
- Format
- Includes
- Hook, scenes, CTA
We write the brief and the script. You hire the creator yourself.
Generate a briefCore features
The UGC platform features that take you from a product to a shootable script
Not a freelancer directory and not a stock library. A writing tool: you describe the product, it writes the brief and the script a creator can actually shoot from.
AI brief generator
Describe your product in a few lines and get a complete brief back in about a minute: the campaign objective, the audience, the tone, the key messages, the must-haves and the things to avoid.
Scene-by-scene video script
A short-form script written to be shot, not admired. Scenes with timecodes, the shot to get, the words to say, and a closing call to action.
Hooks written for the first three seconds
The opening line is where short-form is won or lost, so you get a hook written for it plus alternative hooks you can test without rewriting the script.
Technical requirements
Vertical 9:16 framing, the target length, captions for sound-off feeds, lighting and audio notes, written for the platform you picked: TikTok, Reels, Shorts, or Meta.
Creator persona to recruit
A description of the kind of person who should front this video: their look, their niche, their delivery style. It tells you who to go and find. It is not a booking, and we do not supply the person.
Clean, watermark-free downloads
Free downloads carry a watermark; on Pro and Studio they do not, so you can hand the document straight to a creator or a client without a preview banner across it.
Shootable scripts
Scripts written for TikTok, Reels, Shorts, and Meta
A brief is only useful if it fits where the video will run. Pick the platform up front and the script and technical requirements are written for that format.
- Scroll-stopping hooks. Alternative hook lines per concept so you can test angles without rewriting the whole script.
- Captions and on-screen text. Specified where they matter, written for sound-off feeds.
- Vertical formats. Specs for native 9:16 on TikTok, Reels, and Shorts, plus square and feed cuts for Meta.
- Regenerate freely. Unlimited briefs on Pro and Studio, so you can rewrite an angle until it lands.
- Copy or download. Take the brief as text or as a document you can hand to whoever is filming.
TikTok
9:16, hook x3
Reels
9:16, captioned
Shorts
9:16, demo
Meta
1:1 + 4:5 feed
Ownership and billing
Briefs you own, a tool that says what it is, and simple billing
The parts that decide whether a tool is worth trusting: what happens to your words, whether it admits it is AI, and what you actually pay.
Ownership and usage
The briefs you generate are yours
Use them commercially, hand them to a creator you hire, or shoot from them yourself. We claim no ownership over your briefs and we do not resell the product descriptions you type in.
Honesty about the AI
Written by Gemini, and we say so
The brief and script come from Google Gemini and we label that everywhere. If the model fails you get a plain error, never placeholder text dressed up as a generated brief. See trust and safety.
Plans and billing
Two plans, cancel any time
Your first brief needs no account. A free account adds three more briefs, once, with watermarked downloads. Pro is $29 a month and Studio $79, both unlimited with clean downloads, billed through Stripe and cancellable from the billing portal.
Where it fits
See how it works, the use cases, and the plans
How it works
The full flow, from a product description to a finished brief and script you can hand to a creator.
Learn more →UGC for ads
How brands use generated briefs and scripts to get UGC content made for paid ads.
Learn more →Pricing
First brief free, Pro $29 a month, Studio $79. Pick how many briefs you write.
Learn more →Trust and safety
What happens to your inputs, why the AI is labelled, and what we do not do.
Learn more →Get the UGC brief and script written in about a minute.
Describe your product and get the brief, the hook, the scene-by-scene script, the technical requirements, and the creator persona to recruit. Your first brief needs no account.
brief generator, hooks, scene-by-scene script, technical requirements, creator persona