UGC marketplace FAQ, on hiring creators and licensing

Yes. Every booking spells out the license, the usage rights, and the term in writing. The brand owns the licensed deliverables and runs them as its own paid ads on TikTok, Reels, Shorts, and Meta, with whitelisting available so you can run from the creator handle. There are no gray areas about what you can run or where.

No. This is not influencer marketing. You hire creators to produce authentic content that you own and run as your own ads, not to post sponsored content to their own audience. You are commissioning content and buying clear usage rights, not buying a creator audience or reach. That is a different product.

No. Every creator is a vetted real human, and every deliverable is real footage they filmed. We never pass AI content off as a person, and we are not an AI UGC generator. Brands choose this marketplace precisely because the content is authentic and made by real people.

Yes. Every creator is identity-verified and confirmed 18 or older before they can be booked, and their portfolio and sample reels are reviewed for quality and authenticity. Deliverables then pass a quality and brand-safety review before they reach your ad account. No fake followers, no bots, no anonymous profiles. Read more on the trust and safety page.

It depends on the brief and the creator, but most bookings deliver within a week or two of the shoot being booked. Simple hook tests and unboxings turn around fastest, while more involved demos take a little longer. You agree the deadline in the booking up front, so you always know when deliverables land.

Revisions are included on Growth and up, so the footage lands exactly to brief. You request changes within the agreed scope, the creator adjusts, and the final cut is right before you run it. The scope and number of revisions are set in the booking so expectations are clear on both sides.

Yes, raw footage is available as an add-on when you want it, for example if you plan to cut your own variants in house. Just include it in the brief so the creator knows to deliver the raws alongside the edited, ad-ready cuts.

Deliverables come formatted for the platforms you advertise on: native vertical 9:16 cuts for TikTok, Reels, and Shorts, plus square and feed cuts for Meta. You can request multiple hook variations and captioned versions for sound-off feeds, all set in the brief.

The rights term is set per booking. You choose how long you need to run the content, and you can extend the term or request broader rights, including whitelisting, before the shoot begins. Because it is agreed in writing in the booking, you always know exactly what you own and for how long.

For the ads you run as your own brand using the licensed footage, you run them as your brand, so standard advertising rules apply rather than influencer disclosure. If a creator also posts the content to their own audience, that is where FTC disclosure of a paid relationship applies, and we provide guidance so everyone stays compliant. The key point is that owned paid ads and a creator posting to their own followers are two different things.

Every deliverable passes a quality and brand-safety review before it reaches you, and revisions on Growth and up let you get the footage right within the agreed scope. If a deliverable still does not meet the brief, our team works with you and the creator to resolve it. We want the content you run to actually perform.

No. UGCMarketplace is a focused B2B product, so it is paid. Starter is $99 a month and you can post your first brief today. Paid plans keep the marketplace full of vetted real creators and on-time creator payments rather than a free tier of low-intent posts. See the pricing page for the full plans.

Apply on the creators page. You submit your portfolio, get identity-verified and confirmed 18 or older, and once approved you get matched to paid briefs in your niche, film, deliver, and get paid fairly and on time. The marketplace is two-sided, and creators are how it works.

Post a brief in a couple of minutes: set your product, angle, platform, format, and the usage rights you need. You get matched with vetted creators, browse portfolios and sample reels, book a creator, and receive licensed, ad-ready deliverables you own. Start on Starter at $99 a month from the pricing page.