UGC marketplace FAQ, on hiring creators and licensing

It writes the brief. You describe your product and the generator returns a complete UGC brief and a short-form video script: the campaign objective, audience, tone, key messages, what every video must include and what to avoid, a hook written for the first three seconds, scenes with timecodes, camera shots and the words to say, the technical requirements, and a description of the type of creator to recruit. You get the words, not the footage.

No. We do not run a creator directory, we do not match or book creators, and we do not produce video. The brief includes a creator persona describing who to look for, where to search and how to approach them, but finding and hiring that person is something you do yourself. If you want a service that films for you, this is not it.

Yes, and we say so plainly. The brief and script are written by Google Gemini from the product description you give it. If the model is unavailable you get a plain error message and nothing is saved. We never show placeholder text dressed up as a generated brief.

Brands, founders, agencies and marketers who already know they want UGC and need the brief and script written properly before they hire a creator. It is also useful if you are briefing a creator you have already found, or writing scripts for your own footage.

About a minute. You fill in the product, the description, the platform and the goal, and the finished brief and script appear on screen. There is nothing to schedule and nobody to wait for.

Yes. Your first brief needs no account at all and it is the complete product, not a teaser. After that, a free account adds 3 more briefs, once.

Downloads on the free demo carry a repeating diagonal mark and a preview banner. The document is entirely readable and you can work from it, it is just not the clean copy you would hand to a client. Pro and Studio downloads have no watermark.

Yes. The briefs and scripts you generate are yours to use, including to brief creators you hire and to guide ads you run. We claim no ownership of them and we do not resell your inputs.

You choose the platform when you generate: TikTok, Reels, Shorts or Meta. The script and the technical requirements are written for that format, including vertical 9:16 framing, the length, and captions for sound-off feeds.

No. There is a one-off free demo: your first brief needs no account, and a free account adds 3 more briefs with watermarked downloads. The demo allowance is one-off and does not refill. Pro is $29 a month and Studio is $79 a month, both with unlimited briefs and clean downloads. See the pricing page for the full plans.

Yes, from the Stripe billing portal or by emailing us. Your plan stays active until the end of the period you have already paid for, and your saved briefs stay in your account.

If you run content you commissioned as your own paid ads, standard advertising rules apply. If a creator you hired also posts it to their own audience, that is where disclosure of a paid relationship applies. Because we are not party to your arrangement with any creator, complying with the FTC guidelines for the ads you run is your responsibility.

Yes: the generator. Create a free account on the creators page and use it on your own briefs. Being straight with you: we do not run a creator directory, we do not place creators with brands, and an account is not an application for paid work. What it gives you is the brief and the script for the content you are filming.

Go to the brief generator, describe your product, pick a platform and a goal, and read your brief. No account needed for the first one.