Multifamily marketing agency pricing and what apartment marketing companies charge per post, ad, video and year

Short answer: of the multifamily marketing vendors we checked, eleven that sell to US apartment communities print a price on their own website, and most of the large multifamily agencies do not. Put on one basis, a managed social post costs about $17 to $21, managing Facebook ads for one community $200 to $600 a month, a finished apartment video $195 to $3,200, and a year of apartment SEO $4,500 to $14,400. The biggest number on some price sheets is not the agency's fee at all: it is your own ad spend, bundled in.

Search for multifamily marketing agency pricing and you get listicles and agency blogs with a range and no source. We read the vendors' own pages instead, in October 2026, and found that even the summaries search engines show are often wrong. One summary put LeasingKC's plans at $135, $389 and $539; LeasingKC's site says $150, $395 and $550. Another said Digible's SEO costs $550 a month; Digible's pricing page says $450. So every figure below is quoted from the vendor's own site, converted onto units you can compare: cost per post, per Facebook ad, per finished video, and per year.

A disclosure first. We sell a generator that writes briefs and timed scripts for short video ads, including apartment Facebook ad scripts. We do not run ads, manage social accounts, film or do SEO, so we are in none of the tables. We have an interest in the point about scripts near the end, and we say so there.

How much does a multifamily marketing agency cost?

Between about $150 and $1,500 a month per community for the published monthly services, before ad spend, with SEO for apartment locators reaching $5,000. The spread comes from what you are buying: a listing and exposure package, organic posting, paid ad management, or SEO. These are the vendors with a monthly price on their own site.

The large multifamily agencies are missing from that table because they do not publish. Resident360 and ApartmentSEO ask for a quote or a demo, Respage's pricing page returns a 404, and Realync, RentVision, EKKO Media, Agency Fifty3, Prelude and Peek show no prices either. Good Juju shows terms ("Month-to-month after the first 90 days") but no fee.

What does it cost per social post?

About $17 to $21 a post on the one plan that publishes both a price and a post count. Digible's Evergreen plan is $350 a month for "8 posts per month on Facebook", "8 posts per month on Instagram" and "1 Ad-Hoc Post", which is 17 posts, or $20.59 each. Its 14'er plan is $550 for 12 on each network plus 2 ad-hoc posts, 26 in all, or $21.15 each. On the Enterprise rate of $287 a month, the Evergreen post drops to $16.88.

Organic posts keep a community's page from looking abandoned when a prospect checks it. They do not lease units on their own, because a Facebook page for an apartment community has few followers and most of them already live there.

What does it cost to manage Facebook ads for an apartment community?

About $200 to $600 a month in management fees, plus whatever you spend on Meta. Market Apartments is the only vendor we found that prices by the number of ads: $200 a month buys "2 ads/month", $350 buys 4 and $500 buys 6, so each ad costs $100, $87.50 or $83.33 to produce and manage for the month. Spherexx's Social Paid Ads tiers are $400 and $600 a month. Digible lists a "$250 Management Fee" for paid social, and $200 at the Enterprise rate.

Read the Spherexx PPC sheet carefully, because it shows how a bundled price misleads. Its Silver plan is "$1500 / Campaign", and the same row says the "Campaign cost includes $250 admin fee" and "Actual PPC advertising dollars will be $1250", with a "3 Month Plan Term" and "Plus $500 landing page setup". In other words, five sixths of the headline is your own ad spend.

That is a fair way to sell, and the page says it plainly. It also means a property manager comparing "$1,500" from one vendor with "$600 a month plus spend" from another is comparing two different things. Digible prices paid search the other way round, as a "25% Management Fee" on spend (20% at Enterprise). Always ask for the fee and the media as two separate lines.

What none of these fees buys is a targeting edge. Meta's Housing special ad category fixes US apartment ads to ages 18 to 65+ and all genders, removes ZIP code targeting and location exclusions, and adds a 15 mile radius to any city or pin. Every agency works inside the same limits, so the difference between them is the creative they put in front of that broad audience. Our Facebook ads for apartments page quotes those rules from Meta's help center and the fair housing wording rules from HUD's own text.

How much does an apartment video cost?

From $195 for a 30 second vertical clip to $3,200 for an aerial and ground production, per the vendors that publish. The units differ, so this table converts each to what you get.

One oddity on Digible's page is worth knowing before you order. The add-on named "Ad Watch" at $195 a month is described as "1 x 30 second vertical video per month", and the add-on named "Video Boost" at $199 a month is described as monitoring and responding to comments and reviews. The names and the descriptions look swapped. Ask which one you are buying before you sign.

What does apartment SEO cost per year?

$4,500 to $14,400 a year at the multifamily agencies that publish, and $24,000 to $60,000 at the one locator-focused SEO firm that does. Spherexx's three SEO tiers come to $4,500, $8,100 and $11,700 a year. Digible's four come to $5,400, $7,500, $10,200 and $14,400, with a one-time "Lease-Up Package" of $2,500 for a new community. Boulder SEO Marketing quotes "$2,000 to $5,000 per month" with "a minimum of $1,500 and a 6-month commitment", which makes its smallest engagement $9,000 before you can leave.

The strongest argument for SEO comes from a vendor that sells it, so weigh it that way. Yardi's REACH marketing blog reported in August 2023 a "national study of 261 apartment communities" in which, over three months, SEO cost $87.55 per lease and internet listing services $1,005.45 per lease. The gap is real in direction even if the exact ratio reflects REACH's own clients. Listing sites stay expensive because they charge per lead or per month whether anyone signs; a rental marketplace that charges landlords a flat fee is one way to cap that line while SEO and paid social do the rest.

How much should an apartment community spend on ads?

The one public dataset we found by property class comes from RentVision, a multifamily agency, in March 2026: stabilized A-class communities budget about $425 to $2,650 a month on Google and Meta combined, B-class $300 to $2,400 and C-class $185 to $1,280. For a lease-up it recommends spending "2.5x to 3x higher on your ads each day". On the budget trend, Apartments.com, which sells listings, reported in August 2026 that "44 percent report that their marketing budgets are increasing" and "48 percent say their budgets are staying the same".

Use those as a sanity check, not a target. The right media budget is whatever buys a signed lease for less than the same lease costs from your listing site, and you only learn that number by running the ads with creative good enough to test.

Why do multifamily agency prices vary so much?

Because the same word, marketing, covers four different purchases. A listing package buys exposure on sites and feeds. A posting plan buys a schedule of organic posts. Paid management buys someone's hours inside Ads Manager and Google Ads. SEO buys months of work on your community's website. The listicles quote one range for all four, which is how a property manager ends up comparing LeasingKC's $150 plan with a $975 SEO retainer as if they were two prices for one thing.

The other reason is portfolio size. Digible's Enterprise rates, Spherexx's tiers and LeasingKC's 50-unit floor all show the same thing: vendors price per community, and a management company with thirty properties negotiates a different deal than an owner with one.

Where does the apartment video ad script come from?

Usually from whoever is holding the camera. Look back at the video table: every vendor prices filming and editing, and none prices the script for a 20 second ad on its own. That is fine for a property walkthrough, which shows the building in order. It is a problem for a paid ad, where the first two seconds decide whether anyone watches, and where a careless line on camera can break the Fair Housing Act. HUD's 1995 advertising memo says ads may not "state a preference for adults, couples or singles", and "ideal for couples" or "perfect for young professionals" is exactly what a leasing agent improvises on camera.

That is the part we sell, so weigh this paragraph accordingly. A brief and script generator writes the hook, the timed tour, the captions and the ad copy around the apartment rather than the renter, for $49 a month, the first brief with no account. Your leasing team or a creator you hire films it, and you approve every line. The apartment Facebook ads page shows what the script contains, line by line.

How to choose a multifamily marketing agency

Start from the unit you want to buy, then compare only vendors who sell that unit.

• If you need leases this quarter, ask for the management fee, the creative and the ad spend as three lines, and ask how many new ads a month the fee includes. Market Apartments' per-ad pricing is the model: it tells you what the fee produces.
• If you want a steady social presence, a posting plan costs a few thousand dollars a year. Ask whether the posts are written for your community or pulled from a shared library.
• If you want video, decide whether you need a walkthrough or an ad. A 3D tour or a drone video is good value for the listing. For the ad, plan the hook and the wording before the shoot and ask for a 9:16 cut as a deliverable.
• If you film in-house, pay for the script and the edit separately, and keep the approved script with the finished file so the next leasing agent does not rewrite it on camera.

If you also manage hotels or short-term rentals, we put twelve hospitality vendors on the same basis in hotel marketing agency pricing, and brokerages selling homes rather than leasing them will find listing video covered on our real estate UGC page.

All prices were read on each vendor's own website in October 2026. Vendors change prices, so check the live page before you sign anything.