Facebook ads for electricians and electrician Facebook ads with the video script written for you

Yes, for planned work, and mostly not for emergencies. A homeowner with a dead outlet or a tripping breaker searches, and that call goes to whoever ranks or bids on the search. Facebook reaches the homeowner earlier, while they are still wondering whether a flickering light, an old panel or a new EV in the garage is a problem.

That changes what the ad has to be. A stock photo of a lightbulb with "$79 service call" asks for a decision nobody scrolling is ready to make. A 30 second video of an electrician at an open panel saying how to tell a panel that is fine from one that needs replacing gives the viewer something useful and makes yours the company they recognize when the breaker does trip.

Where Facebook does not work is as a replacement for search. Run the videos for panel upgrades, EV chargers, whole home surge protection and remodel wiring, judge them on booked estimates from people who watched, and keep your search budget for the people who need someone today.

Six formats cover almost every residential electrical company. All six can be filmed on a phone at a real job, and the generator writes each from one description of your company and the homeowner you want.

The before and after ad format has its own rules about timelines and typical results, and the homeowner testimonial needs the customer's own words, not lines you wrote for them.

If you also run a plumbing or HVAC division, the same approach is on the Facebook ads for plumbers page.

Some of the most common lines in electrician ads are out of date this year. We read the IRS pages for both credits on the day we wrote this.

In Texas, Florida and California, yes, and several other states have similar rules, so check yours before the ad runs.

The generator leaves a marked line for your license number in every script. It does not know which number is yours, and it does not check your state's rule.

Yes, but the ad then sits under two sets of rules: Meta's targeting limits for financial products and the federal rule on advertising credit.

Under Regulation Z, an ad that states a payment amount such as "$89 a month for a whole home generator panel" is a triggering term, so it must also state the down payment, the terms of repayment and the APR. That applies to contractors who advertise financing, not only to lenders. "Financing available" with the full terms on the landing page is the safer ad. Have your counsel read the final version.

Everything that would otherwise be decided on the spot by whoever is holding the phone at the panel.

Twenty to forty seconds for an electrician to camera answer or an inspection offer, up to sixty for a panel walk or a customer story. That is long enough for a hook, one honest answer and one ask, and short enough that most viewers finish it. Film one vertical take and cut a 9:16 version for Reels and Stories and a 4:5 version for the Facebook feed.

There are two separate costs. The media is what you pay Meta, and you set that budget yourself in Ads Manager, with no minimum contract. The creative is the video, and for most electrical companies the cheapest good version is an electrician with a phone and a script, not a production day.

Where the money goes wrong is paying an agency a monthly fee for the same creative every month. Our plumbing marketing agency pricing comparison reads 29 US agency price pages first-party, and the same fee structures apply to electrical agencies. A generator that writes a different script for each service is $49 a month, and you keep the media budget under your own control.