Furniture Facebook ads and furniture ads on Facebook with the video script written for you

Yes, for stores and brands that use them to answer a buying doubt, rather than to show the catalog to everyone. Furniture is a slow, considered purchase. People look at a sofa for weeks, measure the room, read the fabric spec and come back. Facebook and Instagram are where you can keep your best seller in front of the people who already looked at it, and in front of new people in your delivery area who are furnishing a room right now.

What moves them is proof they cannot get from a photo. A person sitting down, a hand pressing the mattress, a tape measure across the seat, the drawer pulled all the way out. Catalog ads still have a job, retargeting the exact piece someone viewed, but the video is what earns the first visit and what gets a shopper past the doubt at the end.

The test is simple: if the ad spend per order is lower than your margin on the piece after delivery, the ad pays for itself. Sofas, sectionals, mattresses, dining sets and beds clear that bar most often, because the ticket is large enough to carry the cost of a click. If you already have happy customers posting their living rooms, the same structure works for UGC testimonials cut from their videos with permission.

Six formats cover almost every furniture campaign. All six can be filmed on a phone in a showroom, a warehouse or a customer's home, and the generator writes each of them from one description of your piece.

Start with the sit test or the measure and fit video for your best seller. Both are cheap to make, both work on people who have never heard of you, and both answer the question your sales floor hears most.

Financing is in almost every furniture ad, and it is the line most likely to be wrong. The words are regulated by Regulation Z, the federal rule under the Truth in Lending Act, and the rules differ by the kind of offer.

For the common store-card promotion that charges no interest only if the balance is paid off in time, 12 CFR 1026.16(h) applies. If an ad uses "no interest" or a similar term, "if paid in full" must also be stated clearly and conspicuously, and the deferred interest period, together with "if paid in full", must appear in immediate proximity to each statement of "no interest", "no payments" or "deferred interest". The ad must also say that interest will be charged from the date of purchase if the balance is not paid in full within the period, in language similar to the sample in Appendix G of the rule.

For installment financing, 12 CFR 1026.24 lists the triggering terms: "The amount or percentage of any downpayment", "The number of payments or period of repayment", "The amount of any payment" and "The amount of any finance charge". Put any one of them in a closed-end credit ad and you must also state the down payment, the terms of repayment and the "annual percentage rate", using that term. A rate stated in an ad has to be stated as an annual percentage rate.

In a 20 second video the simplest choice is often the last two rows: say financing exists, and put the full terms on the product page. Our scripts leave a marked line for financing and never write the terms for you, because they come from your lender's approved ad copy. We do not review ads for compliance; the rules are quoted so the brief starts in the right place.

"Made in USA" sells furniture, and the FTC has a furniture example for it. Its business guidance says an unqualified claim means the product is "all or virtually all" made in the United States and should contain no or negligible foreign content, and that this standard "applies to U.S. origin claims that appear on products and labeling, advertising, and other promotional materials". A video ad is covered.

When the claim is not unqualified, the FTC's own example of an acceptable qualified claim is a couch: "Couch assembled in USA from Italian Leather and Mexican Frame." It also warns that a qualified claim can still mislead, and that a simple "screwdriver" assembly of imported parts usually does not support "Assembled in USA". For a wooden table, it notes that "the wood in a less complex product like a wooden table is a direct and significant input".

The FTC's Leather Guides at 16 CFR 24 list luggage, handbags, footwear, belts and similar articles, not furniture, but the general rule against misrepresenting what a product is made of still applies to a sofa ad. The scripts carry the material and origin wording exactly as you enter it, and nothing stronger.

Everything that would otherwise be decided by whoever is holding the phone. This is what a furniture video ad brief should cover, including the rows you fill in yourself.

The brief arrives as editable text. Add your dimensions, price and financing terms, share it with whoever films, and film the approved version. For the cost of photographing and filming the rest of your catalog, we compared what US furniture photographers and video studios publish in furniture photography pricing.

Fifteen to twenty-five seconds for a sit test or a measure and fit video, up to forty-five for a customer living room or a delivery and assembly story. That is long enough for a hook, the proof and an ask, and short enough that most people who stop on the first frame see the piece, the price and the link.

Shoot vertical. Reels and Stories are 9:16, and the same footage cut to 4:5 covers the Facebook and Instagram feeds. Put the product name, the key dimension and the ask on screen as text, because a large share of people watch without sound. For the opening itself, our ad hooks page covers how to write and test the first two seconds, and Instagram Reels ads covers the placement in more detail.

Two costs, and they are separate. The media is what you pay Meta, and you set that budget yourself in Ads Manager, by store, by collection or by campaign. The creative is what you pay a photographer, a video studio, an agency or a freelancer, and that range is wide. We put US vendors' own published rates on one basis, per finished image and per finished video, in what furniture photography and product video cost.

The script is the cheapest part to get right. A brief from UGCMarketplace costs nothing for the first one and $49 a month on Pro for unlimited briefs, and a sit test filmed by your own staff costs an hour on the floor. What you then pay Meta decides whether the campaign works, and it works when an order costs less in ad spend than the margin on the piece. If you also want the same videos as general paid social creative, our UGC content for ads page covers the format.