Briefs for brand-owned UGC ads
UGC marketplace briefs for the creators you hire.
Describe your product and get the full brief and video script in about a minute: the three-second hook, the timed scenes, the technical specs, and the creator persona to go and recruit.
- First brief free, no account needed
- Written for TikTok, Reels, Shorts or Meta
- Yours to use commercially
Built for DTC and ecommerce brands, agencies, and Amazon sellers who brief creators regularly.
Are you a creator? Script your own content.
What a brief looks like
Pick a product and a platform. This is what the generator writes for you.
Creator persona
First 3 seconds
On-screen text
Yours to use commercially
- Format
- Includes
- Hook, scenes, CTA
We write the brief and the script. You hire the creator yourself.
Generate a briefWhat it is
A brief and script writer
Describe your product and an AI model writes the full brief, the hook, and the scene-by-scene script. About a minute per brief.
See how we work →What you get
A brief you can hand over
The objective, audience, key messages, must-haves, the timed script and the technical specs. Yours to use commercially.
What it is not
Not a creator directory
We write the brief. We do not supply, match or book creators, and we do not film video. You hire the creator yourself.
Why brands run on it
The thinking part of the brief, done in a minute
The brief, the hook, the timed script, the technical specs and the creator persona to recruit, written for the platform you are advertising on.
A brief in about a minute
Describe the product once and get the full written brief back immediately, instead of starting from a blank document every time.
A hook for the first 3 seconds
The opening line is written deliberately, with alternative hooks to test, because that is where short-form ads are won or lost.
Scene-by-scene direction
Timecodes, camera shots, the words to say and the on-screen text, so the creator knows exactly what to film.
The creator persona to recruit
Who to look for, their niche, the account signals, where to search and how to approach them. You do the hiring.
Written for the platform
Pick TikTok, Reels, Shorts or Meta and the script, length and technical specs are written for that format.
Yours to use
The briefs and scripts you generate are yours to use commercially. We claim no ownership and we do not resell your inputs.
How it works
From a product description to a finished brief in four steps
Describe the product
Product, description, audience, the platform and the goal. It takes a couple of minutes and needs no account.
Read the brief
The full brief and script come back on screen in about a minute: objective, audience, hook, timed scenes, and the specs.
Download it
Take the brief with you. Free downloads carry a watermark; Pro and Studio downloads are clean.
Recruit and film
Use the creator persona to find someone yourself, hand them the brief, and get the footage filmed.
Why not the usual options
A written brief, before you spend a penny on filming
The honest comparison. This is where the brief comes from, not where the footage comes from: you still hire the creator yourself.
UGCMarketplace
The brief and script, in about a minute
Hook, timed scenes, specs, and the persona to recruit. You hire the creator; we write the brief.
Agencies
Slow and expensive
Long timelines and high retainers before a single script is written. Good work, but rarely quick.
Fiverr / Upwork
You still write the brief
They can film for you, but a vague brief is what makes the footage miss. That part is on you.
In-house
A blank document, every time
Writing each brief and script from scratch is slow, and it is the step teams skip when busy.
What a brief includes
Every brief settles the angle, the script, and the specs up front
The strategy
The angle, decided before filming
The campaign objective, who the video is for, the tone, the key messages, what every video must include and what to avoid. The decisions that make footage usable, made before anyone picks up a phone.
The script
Shot by shot, with the hook
A hook written for the first three seconds with alternatives to test, then scenes with timecodes, camera shots, the voiceover line and the on-screen text, plus the format, length and resolution to film in.
Who to recruit
The creator persona to look for
The archetype, the niche, the follower range, the signals that mark a good account, the search terms to find them, an outreach angle, and the red flags to avoid. Finding and hiring them is your job, not ours.
Built for how you run ads
Hire UGC creators for every kind of ad creative
Testimonial video scripts
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Learn more →Testimonial video services
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Learn more →Testimonial video cost
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Learn more →Hire UGC creators
Describe your product and get the UGC brief, the video script, and the creator profile to recruit.
Learn more →UGC platform
The AI brief and script platform for UGC, so you brief creators like a pro.
Learn more →UGC testimonials
Get the brief and script for a testimonial video that will survive FTC scrutiny.
Learn more →Simple plans
Your first brief is free
No account needed to try it. A free account adds 3 more briefs, once, with watermarked downloads. Pro is $29/mo and Studio $79/mo, both unlimited with clean downloads.
For creators
Are you a creator? Script your own UGC in a minute.
The generator writes hooks and shot-by-shot scripts for the content you film, and it is free to try. Create a free account and use it on your own briefs. To be straight with you: we do not run a creator directory, and this is not an application for paid work.
Common questions
Quick answers before you generate a brief
A written UGC brief and a video script for your product: objective, audience, tone, key messages, a hook for the first three seconds, scenes with timecodes and the words to say, the technical requirements, and the creator persona to recruit. You get the words, not the footage.
No. We do not run a creator directory, we do not match or book creators, and we do not produce video. The brief tells you who to look for and where to search; hiring them is your job.
Yes, and we say so plainly. It is written by Google Gemini from your product description. If the model is unavailable you get a plain error and nothing is saved.
Yes. The briefs and scripts you generate are yours to use, including to brief creators you hire. See the full FAQ.
Get your first brief written free.
Describe your product and get the brief, the hook, the scene-by-scene script and the creator persona to recruit. No account needed.