Short answer: of the law firm video companies we read, nine publish a number on their own site, and converted onto one finished video they range from about $300 to $4,000. Bulk short-form programs such as IFTS land at $300 to $433 a video. Produced attorney bio and practice-area videos run about $1,100 to $1,750 at AesthetiCo and $3,000 to $4,000 at Story First. A single one-off attorney profile is quoted at $3,000 to $10,000. None of the nine sells the script on its own.
Search for lawyer video production cost and you get ranges written by the companies selling it: "$2,000 to $10,000 or more", "depends on your goals". That is true of everyone and useful to no one. A managing partner with a quote in their inbox wants to know whether $12,000 for three videos is normal, and a range cannot tell them. So we read every law firm video company we could find that publishes a price, on its own website, and divided each package by the number of finished videos it delivers.
A disclosure first. We sell a generator that writes briefs and scene-by-scene scripts for short marketing videos, including law firm video marketing scripts. We do not film, edit or run ads, so we are in none of the tables below. We have an interest in the finding about scripts near the end, and we say so there.
How much does lawyer video production cost?
It depends on what you are buying: a shoot day that produces a few polished videos, a volume program that produces dozens of short ones, or a monthly service where the attorney films and the company edits. These are the companies that publish a price, read on each one's own site on 30 September 2026.
| Company | What it sells | Published price | What the price includes |
|---|---|---|---|
| IFTS, Inc. | Short-form volume program | "$9,000 plus tax" remote setup, "$13,000 plus tax" on location | 30 edited videos, 3 planning meetings, keyword research, videos turned into articles, YouTube upload. On location is filmed in one day at your office |
| AesthetiCo (Denver) | Shoot-day packages | $3,500 Firm Foundation, $7,000 Trust Engine, $10,000 and up for multi-attorney | $3,500: firm overview, 1 attorney bio, 3 to 4 short clips, up to 3 hours filming. $7,000: overview, 2 bios, 2 to 3 practice-area videos, 12 to 15 clips, a full day |
| Story First | Video libraries | $12,000, $20,000 and $30,000 "all-inclusive" | 1 brand video plus 2, 5 or 9 specialty videos (attorney profile, testimonial, practice area or FAQ), social cuts, travel |
| Video Case Story | One shoot day, four videos | "$3,000 for all four Core 4 Converting Videos filmed in a single day" | A case story, a why-us video, a trusted-path video and an FAQ video |
| Proven Video Solutions | Monthly editing and publishing | $3,500, $5,000 and $7,000 a month | 4, 6 or 8 videos a month. The attorney records the raw footage after training, the company edits and publishes |
| Click Play Films | Custom production | "$3,000 to $10,000" for a single attorney profile or firm overview | One location, one shoot day, pre-interview, edit, color, sound, captions and cutdowns |
| Vidico | Custom production | "around $5,000 to $10,000 or more" for a law firm video | A single range, no package behind it |
| Mirar Media | Custom production | "$3,000 and upwards" per project | A floor only |
| Attorneys.Media | Interview clips on a media network | $250, $350 and $450 a month | 20 to 49 short videos cut from an interview, published on its own network. Not custom production |
Most of the rest of the market publishes nothing. PaperStreet lists three video plans without dollar amounts, and SERPreme, Corcino Productions, Esquire Interactive, On The Map, Consultwebs, Foster Web Marketing, Crisp Video Group and FindLaw's video service all ask you to request a quote. 44 Studios says most of its law firm clients "end up spending $11,000 to $18,000 every 6 to 12 months" but its pricing page returns an error.
What does one finished law firm video cost?
Between about $300 and $4,000 once you divide each package by what it delivers, a spread of roughly thirteen times. The spread is not random. It tracks what kind of video you get.
| Package | Arithmetic | Per finished video | Type of video |
|---|---|---|---|
| IFTS remote setup | $9,000 / 30 | $300 | Short-form, remote filming |
| IFTS on location | $13,000 / 30 | About $433 | Short-form, one day at the office |
| Video Case Story shoot day | $3,000 / 4 | $750 | Four mid-length videos, one day |
| Proven Video Solutions | $3,500 / 4, $5,000 / 6, $7,000 / 8 | About $833 to $875 | Attorney films, company edits |
| AesthetiCo Trust Engine, long-form only | $7,000 / 5 to 6 | About $1,167 to $1,400 | Overview, bios, practice areas, clips on top |
| AesthetiCo Firm Foundation, long-form only | $3,500 / 2 | $1,750 | Overview and one bio, clips on top |
| Story First libraries | $12,000 / 3, $20,000 / 6, $30,000 / 10 | $3,000 to $4,000 | Produced brand and specialty videos |
| Click Play single profile | One video | $3,000 to $10,000 | One polished profile or overview |
If you count AesthetiCo's short clips as videos too, its per-piece price drops to about $333 to $412 on the Trust Engine and $583 to $700 on Firm Foundation, which is roughly where IFTS sits. That is the honest way to read the whole table: a short clip cut from a shoot day costs a few hundred dollars, and a produced video with its own interview, b-roll and edit costs one to four thousand. Buy the one you need.
Attorneys.Media is left out of the arithmetic on purpose. Its pricing page does not say clearly whether the 20 to 49 videos are per month or per interview, and its clips live on its own network rather than being produced for your channels. It is a different product, closer to syndication than production.
Why do law firm video prices vary so much?
Three things drive almost all of it, and the camera is not one of them.
Shoot days. Every company that explains its pricing prices the day, not the video. AesthetiCo's $3,500 package buys up to three hours of filming and its $7,000 package a full day. Video Case Story sells one day and four videos. Once the crew is in your office, each extra video costs little, which is why the volume programs look cheap per unit.
Interview and strategy work before the shoot. The higher-priced packages include strategy sessions, pre-interviews and messaging work. Story First includes a strategy consultation and a deployment guide; Click Play includes a pre-interview. That is where the script comes from, and it is folded into the price.
Who films. Proven Video Solutions is the clearest example of the cheap end: the attorney records the footage after training, and the company edits and publishes. That removes the crew and most of the cost. It also moves the quality of the result onto the attorney and whatever script they have.
Which law firm videos should you pay a crew for?
The ones a client watches when they are deciding whether to call you. A firm overview, the attorney bios on your website and any television or connected-TV spot are worth a crew: they run for years, they are watched on large screens, and they carry the firm's name. A polished bio is also where a client first judges whether they like the lawyer, which is a decision with real money attached.
Short FAQ videos are different. Their job is to answer one question clearly and fast on a phone screen, and a phone on a tripod in a well-lit office does that well. Many firms overpay by buying FAQ videos at bio prices. A mixed approach works: one produced shoot a year for the brand and bio videos, and a steady run of attorney-filmed FAQ videos between shoots.
Client testimonials sit in between, and they carry the most rules. AesthetiCo prices testimonial production separately, from $2,000. Before you budget for one, read how your state treats them: Florida's bar says "the lawyer may not write or draft the testimonial", and several states require specific disclaimers. We covered the state rules in detail on our law firm video marketing page, and the general mechanics of filming one on our video testimonials page.
Do law firm video companies charge separately for scripts?
None of the nine that publish prices sells the script as its own line. Where scripting is mentioned, it is bundled: IFTS includes planning meetings and keyword research, AesthetiCo includes "strategy and messaging preparation", Story First a strategy consultation. Among the quote-only companies, Law Quill and PaperStreet also describe scripting as part of a package.
That matters if you are thinking about the cheaper route. When the attorney films, as in the Proven model or on a phone with no company involved, the script is the part that goes missing. It is also the part that decides whether the video works: the first line has to state the client's problem, the answer has to stay general enough not to promise a result, and the call to action has to name the responsible attorney. Those are writing problems, not camera problems.
This is where we have an interest, so weigh it accordingly. Our generator writes that part: the hook and two alternates, the timed lines, the on-screen text and the spec for a vertical or horizontal cut, from a description of your practice area and client. The first brief needs no account, and Pro is $49 a month for unlimited briefs. It does not film, edit, review compliance or file anything with a bar. If you want to compare what freelance scriptwriters charge per script, we did the same per-unit exercise in video ad scriptwriter rates.
What does a lawyer video budget look like for a year?
Using only the published prices above, these are three realistic annual budgets for a small or mid-size firm.
| Approach | What you get in a year | Cost from published prices |
|---|---|---|
| One shoot day, attorney FAQs after | AesthetiCo Trust Engine once, then 2 attorney-filmed FAQ videos a month with a script tool | $7,000 plus 12 months at $49, about $7,600 |
| Volume program | IFTS on location twice a year, 60 short videos | $26,000 plus tax |
| Produced library | Story First Growth Library, 6 produced videos | $20,000 |
| Monthly service | Proven Essentials, 48 attorney-filmed videos edited and published | $42,000 |
Ad spend is on top of all four if you promote the videos, and in some states a boosted post becomes an advertisement that has to be filed with the bar before it runs. Florida's handbook lists a fee of $150 per ad filed at least 20 days before first use.
Video also only pays if the calls it produces get answered. Firms that start getting inquiries from video often find the bottleneck moves to the phone, and some automate the intake consultation so every new lead gets qualified the same day instead of waiting for a callback.
What should you ask a law firm video company before you sign?
- How many finished videos, and how long is each? Divide the price by the count. Ask whether short clips cut from a longer video are counted as videos.
- How many shoot hours, and how many attorneys can appear? Most prices are really a day rate.
- Who writes the script, and do I approve it before filming? In states that regulate content closely, you need to approve every line before the camera rolls.
- Who owns the raw footage and the edited files? You want both, with the right to recut them later.
- Is travel included? Story First includes it. AesthetiCo quotes it separately.
- How are payments staged? Story First, for example, takes 50 percent at signing, 25 percent on shoot day and 25 percent before final delivery.
If you only need the scripts, start with a law firm video brief, film one FAQ video this week, and decide on a production company once you know which questions your clients actually watch.
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