UGC raw footage: the raw UGC footage brief, shot list and price to agree before filming

Between nothing and the full price of the video again, depending on who sets it. We read nine UGC platforms and services on their own sites on 21 September 2026, and none publishes one raw footage price that applies to every order.

The 30 to 50 percent figure you see quoted comes from rate guides such as inBeat, ppc.io and Superscale, not from any platform. We trace every source, with the date on each page, in what brands pay for UGC raw footage.

Everything you plan to recut, named before filming. Raw footage is only as useful as what was shot, so the list belongs in the brief, not in a message after delivery.

The generator above writes this list for your product and ties each alternate hook to the script, so the creator is not improvising extra lines on the day.

Yes, if someone on your side will recut it. One shoot with raw clips of three alternate hooks, a second demo take and product b-roll can become four or five ads. At a 40 percent raw fee on a $200 video that is $280 of material, against $1,000 to order five separate $200 videos.

It is poor value when nobody edits, because a folder of clips is the most expensive way to buy UGC, and when the brief did not ask for alternates, because then the raw files are the same single take with more mistakes in it. If you are ordering hooks as separate deliverables instead, compare the cost in what extra UGC hook variations cost.

Some do, especially when you ask up front. Insense's help center says many of its creators include raw footage at no charge, and several Collabstr creators list it as available on request. Others charge a flat add-on or a percentage of the video fee.

The reliable route is the same either way: name the raw clips in the brief and ask the creator to price the video and the raw files as separate lines. Billo is worth a specific note, because its help center has an October 2025 article that calls raw footage requests out of scope and April 2026 articles that sell extra clips through its own extras feature. Order through the feature, not by messaging the creator.

Whoever your agreement says, which is why the rights line matters. Unless the contract assigns or licenses the raw files, the creator who filmed them usually holds the copyright, and a license for the finished video does not automatically cover the outtakes.

Write the raw files into the same usage terms as the edit: the platforms, the paid or organic scope and the term. Billo states that extras carry the same usage rights as the main order, and that is a sensible default to copy into your own terms. The wider licensing picture is in UGC usage rights.

Buy raw footage when you have an editor and test creative every week. Buy more edited videos when you do not, and let the creator do the cutting. Many brands do both: an edited master for the first test and raw clips so the winner can be recut into new hooks. If you need the editing handled, the brief for that is on UGC video editing.