Car dealer marketing agency pricing and what dealership advertising agencies charge per video and post

Short answer: of the dealer marketing vendors we checked, twelve put a price on their own website, and almost none of them are full-service automotive agencies. Put on one unit, a dealership video costs about $1 in an automated inventory video tool and up to $1,995 for a produced 30 second spot, and a managed social media post costs about $33 to $250. The full-service dealer agencies that run Facebook ads, search and video together are quote-only, and none of the twelve sells the thing a salesperson needs before filming: the script.

Search for car dealer marketing agency pricing and you mostly get ranges from agency blogs: "$500 to $2,000 a month plus 15 to 20 percent of ad spend", "$1,000 to $3,000 a month". We could not find those numbers on any vendor's own site. So we read the pricing pages of the dealer marketing companies we could find, on their own sites on 2 October 2026, and put what they publish on one basis: what one dealership video or one social post costs, and what a year of each looks like.

A disclosure first. We sell a generator that writes briefs and timed scripts for short video ads, including car dealership Facebook ad scripts. We do not run ads, post inventory, build websites or film, so we are in none of the tables below. We have an interest in the point about scripts near the end, and we say so there.

How much does a car dealer marketing agency cost?

Less than the roundups suggest for the narrow tools, and nothing you can read online for the full-service agencies. The vendors that publish a price sell one slice each: inventory posting to Facebook, inventory video, social media management, review response, or a TV spot. These are the twelve.

The full-service end of the market publishes nothing. GoXee Dealer says its cost "is usually a percentage of your monthly budget". Dealers United charges a "flat service fee" and never a percentage of spend, but does not print it. GetMyAuto says "Pricing is customized". Make Model Marketing names four tiers and prices none. DealerOn, Dealer Inspire, Dealer Spike, Strategic Dealer, Dealer Teamwork, LotLinx, PureCars, Overfuel, Demand Local and Carsforsale.com showed no price on the pages we read.

Two kinds of figures in circulation could not be traced to a vendor. The "$500 to $2,000 plus 15 to 20 percent of ad spend" and "$1,000 to $3,000 a month" ranges come from listicles, not price pages. And older snippets credit Willowood Ventures with $7,995 to $14,995 event packages that no longer appear on its site.

How much does one dealership video cost?

Anywhere from about a dollar to about two thousand, a spread of roughly two thousand times. That number looks absurd until you ask what kind of video each vendor is selling, because these are three different trades sharing one word.

The automated tools sell coverage: every unit on the lot gets a clip, fast, so the vehicle detail page and the Facebook catalog have motion in them. The produced spot sells polish for TV and pre-roll. The social managers sell a calendar. None of them sells the video that tends to pull a buyer to one particular store: a salesperson the shopper can recognize, walking around one vehicle, saying something specific about it and about the town.

What does a year of dealership social media management cost?

Between about $4,800 and $36,000 in fees at the two managers that publish a price, before any money goes to Meta.

The comparison that matters is not the monthly fee but what you get per post and whether it is about your inventory and your people. Dealers Marketing is built for dealerships; ACT Global is a general agency. Neither page says who films, or whether paid ads are run on top. Ask both questions before you compare them.

Is a percentage of ad spend or a flat fee better for a dealership?

A flat fee is easier to reason about, and the dealer-specific vendors in this market lean that way. Dealers United advertises a flat fee and no percentage of spend. AET says its social campaigns run with no markup on spend but adds 20 percent on streaming media. GoXee prices as a percentage of budget. A percentage model pays the agency more when you spend more, whether or not each extra dollar sells a car, so ask for the fee in dollars at the budget you actually plan to run.

Also ask whose ad account it is. You want the Business Manager, the pixel and the catalog in the dealership's name, so you keep the audience data and every ad that worked if you leave.

What should a dealer ask a marketing agency before signing?

• How many videos or posts do I get a month, and who films them? Divide the fee by the count. If there is no count, that is your answer.
• Is ad spend inside the fee or on top, and is there a markup on it? AET publishes a 20 percent markup on streaming; most others say nothing.
• How long is the commitment? Terms in this table run from month to month up to a 90-day minimum.
• Will financing ads run under Meta's Financial products and services category? Since January 14, 2025 Meta requires it for US financial products and services campaigns, which fixes age at 18 to 65+, removes gender and ZIP targeting and sets a 15 mile minimum radius. An agency promising ZIP targeting on a financing ad has not read the rule.
• Who checks payment language? Under Regulation Z, a monthly payment or down payment in a financing ad triggers the down payment, the repayment terms and the APR. Lease ads have their own list under Regulation M. We set those rules out, with the exact text, on our car dealership Facebook ads page.

Do dealer marketing agencies write the scripts for salesperson videos?

Not in any way you can buy separately. None of the twelve vendors with a published price sells a script on its own. The automated video tools generate clips from your inventory feed. Dealer Creative writes and produces its spots, at $1,595 and up each. The social managers produce posts, and do not say how a salesperson video gets planned.

That matters because the dealer video that tends to work on Facebook is cheap to film and hard to plan. Your best salesperson already has a phone. What they do not have, at 2 pm between two customers, is the first line, the order of the walkaround, the three features this buyer cares about, and the knowledge that saying "$389 a month" turns a 30 second clip into an ad that must carry an APR and full terms on screen.

This is where we have an interest, so weigh it accordingly. Our generator writes that part: the hook and two alternates, the timed lines, the walkaround shot list and the on-screen text for a 15 to 30 second dealer video, with the Meta cuts specified. The first brief needs no account, and Pro is $49 a month for unlimited briefs. It does not film, post inventory or run ads, and it is not legal review. Whether you hire an agency or run ads in-house, a salesperson who shows up with a script gives either one better footage to work with.

What does a realistic dealership video budget look like for a year?

Using only the published prices above, here are three ways a single-rooftop store can get video into its Facebook ads for a year. Meta spend is extra in all three.

These are not either-or. Many stores run automated inventory video for coverage and add salesperson walkarounds for the units they most need to move. Whatever mix you choose, the ad only pays if someone answers the lead quickly, and stores that start getting volume from Facebook often call every new internet lead back within minutes instead of letting the form sit until the next morning.

If you want to see what a script for your own store looks like before you talk to anyone, start with a car dealership Facebook ad brief. If you also record delivery-day videos, our page on UGC testimonials covers how to get the buyer's own words on camera, and our roofing marketing agency pricing comparison runs the same arithmetic on another local-service market.