Short answer: Creatify charges $39 a month for 100 credits and $99 for 300, with a free plan of 10 credits. Video ads, avatar videos and AI shorts cost 5 credits per 15 seconds, so a 30 second ad is 10 credits, which is $3.90 on Starter and $3.30 on Pro. That published conversion is genuinely useful and most of this category does not offer it. Two things move the real number: revisions cost 3 credits per 15 seconds and are only free on Pro and above when the script, avatar and voice all stay unchanged, and Creatify's newest tools consume credits at a rate it says "cannot be determined upfront". Budget on cost per approved ad, not per generated one.
Every figure below came off creatify.ai and its own help center on 26 August 2026. Where two Creatify pages disagree with each other, and two of them do, we quote both and say which one we would trust.
What Creatify costs
Creatify publishes three tiers plus a free plan. The Pro tier is a slider rather than a single price: $99 buys 300 credits a month, and the same plan can be dialed up through 500, 1,000, 2,000 and 5,000 credits.
| Plan | Price | Credits | Max video length | Watermark | Notable inclusions |
|---|---|---|---|---|---|
| Free | $0 | 10 a month | 15 seconds in practice | Yes, on every export | 300 AI actors, 10 premium models, 40 ad templates, AI scriptwriter |
| Starter | $39 a month | 100 a month | Up to 2 minutes | Removed | 300 AI actors, 200+ ad templates, 50+ premium models, 1 seat, 1 brand space, 5GB assets |
| Pro | $99 a month | 300, on a slider to 5,000 | Up to 10 minutes | Removed | 1,500 AI actors plus 3 custom avatars, 500+ templates, competitor ad tracker over 10M+ Meta ads, performance agent, up to 5 seats, 10GB |
| Enterprise | Contact sales | Listed on the card as "1,200 credits / year" | Custom | Removed | Creatify Studio done-for-you service, API volume discounts, white label, dedicated account manager |
The pricing page carries a "save up to 50% on annual plan" banner, but the plan cards show only the monthly figures, so the annual number is not readable before you start checkout.
One line on the Enterprise card is worth querying rather than assuming. It reads 1,200 credits a year, while the plan comparison table underneath lists Enterprise credits as Custom. Twelve hundred credits a year is a third of what Pro delivers in a single month at the $99 point, so those two statements cannot both describe the same thing. If you are heading into an Enterprise conversation, get the annual credit allowance written down before anything else.
How Creatify credits work
This is the part that makes Creatify unusually easy to budget for, and it is worth giving them credit for publishing it. From the credit usage article in Creatify's help center:
| What you generate | Credit cost | Cost of a 30 second output on Starter |
|---|---|---|
| Video Ad, Avatar Video, AI Shorts | 5 credits per 15 seconds, rounded up | 10 credits, $3.90 |
| Revisions to those | 3 credits per 15 seconds, rounded up | 6 credits, $2.34 |
| Product Video on the Aurora model | 5 credits per 15 seconds, rounded up | 10 credits, $3.90 |
| Product Video on Google VEO 3 | Flat 10 credits, maximum 8 seconds | Not available at 30 seconds |
| Images in Product Video | 1 credit per image | Not applicable |
| Text to speech | 2 credits | Not applicable |
| Agent, Ad Flow, Ad Clone | Variable, and Creatify states it "cannot be determined upfront" | Unknown before you run it |
So the headline arithmetic is clean. A 30 second ad is 10 credits, which is $3.90 on Starter and $3.30 on Pro, and Starter's 100 credits buy ten of them. Almost nobody else in this category publishes enough to reach that number, which we went through tool by tool in our roundup of AI UGC generators.
What revisions do to the real number
Ten ads a month for $39 is the figure that sells the plan. It is also the figure you get only if every single render is usable on the first attempt, which is not how creative works.
A 30 second revision costs 6 credits. Pro and higher tiers get revisions free, but only when the script, the avatar and the voice all stay the same, which rules out the two changes you most often want to make. Here is what a realistic revision habit does to Starter's allowance.
| Attempts per finished ad | Credits used | Cost per approved ad on Starter | Approved ads from 100 credits |
|---|---|---|---|
| First render only | 10 | $3.90 | 10 |
| First render plus 1 revision | 16 | $6.24 | 6 |
| First render plus 2 revisions | 22 | $8.58 | 4 |
| First render plus 3 revisions | 28 | $10.92 | 3 |
Two revisions is not an unusual number, and at that rate Starter delivers four ads a month rather than ten, at $8.58 each. Nothing here is hidden or unfair, the rates are published, but the difference between the marketed number and the working number is more than twice, and it is entirely driven by how good your script was before you pressed render.
That is also the strongest argument for writing the script properly first. A brief that specifies the hook, the beats and the shot list costs nothing to revise, because it is text. We set out what a script needs to contain in our UGC script template.
The two Creatify pages that disagree
We checked both of Creatify's own credit explanations on 26 August 2026 and they do not match. This matters because one of them is the page a buyer is most likely to find.
| Output | Credit usage article, in My Account | FAQs article, dated 11 May 2026 |
|---|---|---|
| Ad Clone | Variable, "cannot be determined upfront" | "Ad Clone takes 1 credits for every second of video length" |
| Product Video, video output | 5 credits per 15 seconds on Aurora, flat 10 on VEO 3 | "3 credits to generate a video", with a note that higher tiers cost more |
| Video Ad, Avatar Video, AI Shorts | 5 credits per 15 seconds | 5 credits per 15 seconds. These agree |
The two documents agree on the tools most people use and diverge on the newer ones. Our reading is that the credit usage article is the current one, because it names Aurora and VEO 3 as separate models and describes AdClone redirecting into the Agent tool, which is a newer product state than the May FAQ describes. But we would not budget an Ad Clone workflow off either number without watching the credit counter on a test run.
The broader point stands whichever page is right: Creatify's published conversion covers its classic tools, and its newest and most heavily promoted tools are the ones it will not quote a rate for. Its own words on Agent, Ad Flow and Ad Clone are that cost depends on prompt complexity, the number of generation attempts and total processing resources, and to "use these tools mindfully, as credits can add up quickly."
What the free plan can and cannot tell you
The free plan gives 10 credits a month, enough for two 15 second video ads or 20 image ads, with a watermark on every export. As an evaluation of output quality it is fine. As an evaluation of the product it now sells, it is not, and Creatify says so itself: 10 credits "is not enough to complete a full video with either tool" when it comes to Ad Flow and Agent, "as both consume significantly more credits in a single session."
So the free tier lets you judge the avatars and the voices, which is the thing most people want to check, and it does not let you test the workflow that distinguishes Creatify from a plain avatar renderer. If the agent-driven workflow is the reason you are considering it, you are evaluating on Starter at minimum, and realistically on Pro, since the competitor ad tracker and the performance agent sit above the Starter line.
Credit expiry, auto-renewal and refunds
Three pieces of Creatify's small print change how you should time a subscription.
Credits are valid for two months. Creatify's FAQ states that monthly plans issue credits at each renewal and that those credits "are valid for two months, allowing you extra time to utilize them." That is a reasonable window and matches what HeyGen offers, but it means an unused allowance does not bank indefinitely: a quiet quarter is a forfeited quarter.
Plans auto-renew. Cancellation takes effect at the end of the current billing cycle rather than immediately, and you keep the remaining credits in that cycle, which is the fair way to do it.
Payments are not refundable. The refund policy article, updated in the week we checked, states that because payments are processed immediately and give instant access, "payments are final and non-refundable," and that this is disclosed in the terms of service and on the paywall before checkout. Nothing about that is unusual for a credit-based AI product, but combined with the two month expiry it means the mistake to avoid is buying a large allowance ahead of a campaign that then slips. Buy the allowance when the scripts are written, not when the campaign is approved.
Creatify vs HeyGen: a similar credit count, eight times the price
Here is the comparison that reframes every price in this market. A 30 second premium avatar ad costs 10 credits on Creatify and 10 credits on HeyGen. Those two sets of ten credits do not cost the same.
| Vendor | Entry plan | Credits included | Cost per credit | Credits for a 30 second ad | Cost of that ad |
|---|---|---|---|---|---|
| Creatify | Starter, $39 | 100 a month | $0.390 | 10, at 5 per 15 seconds | $3.90 |
| HeyGen | Creator, $29 | 600 a month | $0.048 | 8, at 16 per minute on an Avatar IV photo look | $0.39 |
A credit is not a unit of anything. It is a private currency and each vendor mints it at its own rate, which is why comparing two plan prices in this category tells you almost nothing until you convert both to a cost per finished ad.
The gap is not free money, though, and it would be dishonest to present it as one. HeyGen sells a presenter: an avatar delivering your script inside a video studio. Creatify sells an ad: paste a product URL and it drafts the whole thing, with hundreds of ad templates, a competitor ad library, and direct launch into Meta, TikTok and AppLovin from the higher plans. The extra $3.42 an ad is buying the workflow, not the pixels. If you have an editor and a stack of product footage, that workflow is worth much less to you than it is to a two-person team with no video skills. We worked through the full HeyGen arithmetic, including why its cost per credit rises rather than falls as you move up the plans, in our HeyGen pricing comparison.
Either way, the cost per ad only means something next to what the ad returned, and that comparison falls apart when the spend sits in Meta, the revenue sits in Shopify and the creative costs sit on a card statement. Pulling channel spend and store revenue into one marketing dashboard is the difference between knowing an ad was cheap and knowing it was worth making.
Who should buy Creatify, and who should not
| Situation | Verdict | Why |
|---|---|---|
| Small ecommerce team, no video editor, needs ads this week | Buy Starter | The URL to ad workflow is what you are paying for, and $39 is cheap against an agency retainer |
| You already have an editor and product footage | Look at HeyGen first | You are paying a large premium for assembly you can already do |
| You want the competitor ad tracker or the performance agent | Pro, not Starter | Those sit above the Starter line, and the free plan cannot evaluate them |
| You need more than about 30 ads a month | Pro on the slider | Cost per credit falls from $0.39 to $0.33 at the 300 point and keeps improving up the slider |
| You sell supplements, skincare, medical or financial products | Use it carefully, and not for testimonials | A synthetic presenter cannot make a first-person experience claim under the FTC fake reviews rule |
| Your bottleneck is the script rather than the render | Fix that first | Every revision is a credit, and revisions are almost always caused by a weak script |
That last row is the one most people get wrong, and it is the reason the marketed ten ads a month turns into four. These tools render in about ninety seconds. The render was never the slow part. What actually determines whether an ad works is the first three seconds, the beats that follow, and whether the product is on screen when the claim is made, and none of that is decided by the model.
On the fifth row, the constraint is worth reading properly before you build a testimonial campaign on synthetic presenters, because it is a US federal rule rather than a matter of taste. We covered the wording and what it does and does not prohibit in AI UGC testimonials and the law.
The line item none of these tools sells you
Creatify includes an AI scriptwriter, and so do most of its rivals. What they generate is a competent generic script, because the model has never seen your product, your customer or the objection you are actually trying to beat. It will fill the box. It will not give you the specific line that makes someone stop scrolling.
That is the input UGCMarketplace makes. Describe your product and you get a UGC brief, a scene-by-scene script with the first three seconds written out as spoken words, the technical spec, and a profile of the creator to recruit if you decide a real person is the right call. The first brief is free and needs no account. If you are about to spend $39 or $99 a month rendering video, and every revision costs another 6 credits, the words feeding it are not the place to improvise.
For the wider picture of what everything in this market charges and how the fee structures differ, we keep a maintained breakdown at UGC platform fees, and a comparison of the vendor that publishes nothing at all in our Arcads pricing page.
See how UGCMarketplace works for your kind of brand on the use cases page.
UGC MARKETPLACE // GENERATE A BRIEF
Run this on your next campaign
Describe your product and the generator writes the UGC brief, the three-second hook, the scene-by-scene script and the creator persona to go and recruit, in about a minute.