Solar marketing agency pricing and what solar installers pay per month for Facebook ads, leads and video

Short answer: the US solar marketing vendors that print a price charge $1,500 to $3,000 a month to run Facebook and Instagram ads, $197 to $1,500 a month for solar marketing retainers, and from $29.85 per call on pay per call, with ad spend paid on top of every management fee. Of the 27 US vendors we read on 15 October 2026, ten publish at least one number, and only three of those are solar specific. Most solar lead and appointment vendors say the price is set on a call.

Search for solar marketing agency pricing and most of what comes back is ranked agency lists and agency blogs quoting ranges for "most installers". That does not tell an installer what a quote should look like. So we read the vendors' own pricing pages, the agencies, the lead sellers, the pay per call shops and the software, and put what they print onto one unit: one residential installer, one month of Meta ads.

A disclosure first. We sell a generator that writes briefs and timed scripts for short video ads, including solar Facebook ad scripts. We do not manage ads, sell leads or build websites, so we are in none of the tables. We have an interest in the section on video creative near the end, and we say so there.

How much does a solar marketing agency cost per month?

It depends on which of four things you are buying, because "solar marketing" covers all of them and each is priced on a different meter: someone to run your paid ads, a retainer that bundles SEO and ads, leads or calls bought one at a time, or software your own team runs. These are the US vendors that print a number on their own site.

Two more print something without a fee of their own. SolarReviews, which sells leads from its review site, gives only the market: "On average, solar leads cost between $25 and $300", with its own prices inside the installer control panel. Clicks Geek publishes no management fee and promotes a "Zero Upfront Costs" partner program instead.

And these print nothing. Blue Corona has no price but says you can "Cancel at any time with a 30-day written notice". EnergySage publishes no fee or cost per lead for its installer program. Solcertain says its cost per lead "is set by state, lead category and lead type and quoted for your territory". VA Horizon advertises "$0 Retainers or minimums" for pay per appointment and sets the rate "on a short call". Elevarus, Solar Media Team, BrokerCalls, The Leads Warehouse, Service Hero Marketing, Leadnomics and RGR Marketing show no rate of their own. Webtonic writes a custom statement of work and says its fit is brands "spending at least $15K per month on ads". Modernize blocked our reader, and the Marketing 360 and Emulent pricing pages returned a 404, so they are not in the table at all, which is not the same as saying they hide their prices.

What does one month of Facebook ads cost a solar company?

Take $4,000 of Meta media for one month. That figure is not ours: Clicks Geek, a US agency for solar installers, writes that "Most solar installation companies we work with spend $4,000-$8,000/month on Facebook Ads, running alongside a larger Google Ads budget", and $4,000 is the bottom of that range. Here is what the published prices add on top.

On the same $4,000 of media, the vendor share ranges from $1,500 to $3,000 or more, a spread of at least $1,500 a month for what is described in each case as running Meta campaigns. Built-Right Digital says outright that it does not take a percentage of ad spend, so its fee stays flat if you double the budget. Hook Agency prints starting prices and says its PPC fee "goes up as you spend more on ads", so ask how its Meta fee moves before you scale.

The other way to spend the same money is to skip the ad account and buy the result. At ResultCalls' starting price of $29.85, $4,000 buys about 134 exclusive inbound calls. At SolarReviews' market range of $25 to $300, it buys somewhere between 13 and 160 leads. Aged leads at $0.50 to $3.00 are cheaper still, because someone else already called them. None of these numbers say anything about how many of those people sign. A lead price is only comparable to an ad budget once you put your own close rate under both.

Is pay per lead or an agency retainer cheaper for solar?

On the published numbers, pay per lead is cheaper to start and an ad account you own is cheaper to keep. Buying calls or leads needs no creative, no landing page and no setup, which is why the solar lead market is so large. But every lead is priced fresh each month, the exclusive ones cost the most, and you build nothing that lasts. When you stop paying, the calls stop.

An ad account in your own name works the other way. The first months cost more, because you pay for the media, the management or your own time, and the video. What you keep is the pixel data, the audiences, and the videos that worked, so the cost per booked site visit usually falls as the account learns. The honest way to choose is to run both for one month and compare cost per signed contract, not cost per lead.

How much does solar video for Facebook ads cost?

Here is the section where we have an interest, since we sell one of the routes. Among the vendors above, Hook Agency is the one that names creative in its Meta plan, describing "creative-driven Meta campaigns built with your brand, footage, and offers", which means you supply the footage. None of the solar specific vendors we read prints a price for video production.

The video that works for an installer is cheap to film: your lead installer on a real roof, answering one question a homeowner asked this week, shot on a phone. The hard part is the script, and in 2026 it changed. The IRS says the 30% residential clean energy credit "is not available for any property placed in service after December 31, 2025", so the hook most solar ads ran for years is now a promise a buying homeowner cannot claim. A caption with "$89 a month" is a Regulation Z triggering term that needs the down payment, the repayment terms and the APR next to it. And California requires your contractor license number in every ad, video included.

A brief and script generator writes that script for $49 a month, with the first brief needing no account. You film it, add your figures and license number, and run it yourself or hand it to whichever vendor above manages your account. The Facebook ads for solar companies page shows what the script contains and quotes the IRS, FTC, Meta and state rules it is written around. If you would rather pay a person per script, we put freelance rates for one 30 second ad side by side in video ad scriptwriter rates.

Is $5,000 a month enough for solar marketing?

For Facebook ads alone, yes, on the published numbers. $5,000 covers $3,500 of media with Zonic Media's Authority plan, or $3,000 of media with Built-Right Digital's Meta plan, both month to month. It is not enough for Hook Agency's starting Meta and PPC fees together, which add up to $5,000 before any media. And it sits below the $5,000 to $10,000 a month Clicks Geek gives as a starting range across Google, Facebook and local SEO combined.

Where the money leaks is rarely the fee. It is the homeowner who clicks the ad at 10 p.m., lands on the site with a question about batteries, finds nobody to ask, and requests a quote from the next installer in the feed. An AI chatbot trained on your own website is one way to answer that visitor before morning; a setter on an evening shift is another.

Questions to ask before you sign

• Ask for the fee as a dollar figure at your real ad budget. A flat $1,999 and a percentage of spend are not comparable until you put your number in.
• Ask whether leads are exclusive. A lead sold to three installers is a race, and the price on the page rarely says which kind it is.
• Ask who owns the ad account and the pixel. If an agency runs ads from its own account, ask what you keep when you leave.
• Ask how many new videos you get each month. A plan built on your own footage means you are the production team.
• Ask to see every script and caption before the ad runs. The license number on the ad is yours, and so is the claim about tax credits or monthly payments.
• Ask for the contract term in writing. Zonic Media and Built-Right Digital print month to month and Blue Corona prints 30 days notice. The rest set terms on a call.

If you also sell reroofs or work in other regulated local markets, we did the same exercise for roofing marketing agencies and mortgage marketing agencies.

All prices were read on each vendor's own website on 15 October 2026. Vendors change prices, so check the live page before you sign anything.