Short answer: of the insurance marketing vendors we checked, twelve print a price on their own website. Put on one basis, having someone run Facebook and Instagram ads for an insurance agent costs about $6,200 to $66,000 in fees in the first year, before a dollar goes to Meta. Social media posting runs about $3 a post at the cheap end. Agent video editing works out to about $230 to $370 a video. Leads run from 15 cents for an aged final expense lead to $125 for a live Medicare transfer. None of the twelve sells the script an agent needs before filming a video ad.
Search for insurance agency marketing services pricing and you mostly get listicles written by agencies: "$50 to $6,000 a month", "social media ads $250 to $2,500 a month", "Agency Revolution from $1,500 a month". We could not match most of those numbers to a vendor's own page. So we read the pricing pages of the insurance marketing companies we could find, on their own sites in early October 2026, and put what they publish on a few comparable units: first-year fees for managed Meta ads, cost per social post, cost per video, and cost per lead.
A disclosure first. We sell a generator that writes briefs and timed scripts for short video ads, including life insurance Facebook ad scripts. We do not run ads, sell leads, post to social media or film, so we are in none of the tables below. We have an interest in the point about scripts near the end, and we say so there.
How much does an insurance marketing agency cost?
Between about $100 and $5,500 a month in published fees, depending almost entirely on what slice of marketing you are buying. The cheap end is software-backed posting and listings. The expensive end is a managed program that includes paid ads. These are the twelve vendors with a price on their own site.
| Vendor | What it sells | Published price | Terms and what is included |
|---|---|---|---|
| Insurance Marketing Co | Websites, SEO, paid ads for agencies | Foundation $2,500, Growth $3,500, Full-Funnel $5,500 a month | "Managed paid ads (Google / Meta)" only in Full-Funnel. Ad spend "billed at cost, straight to the platforms". Month to month, 30 days' written notice |
| Engage Ads | Paid social or a website, then both | Foundation $1,500 a month on a 6-month term or $1,800 on 3 months; Growth Engine $2,500 or $3,000 | Setup $750 to $900 (Foundation) and $1,250 to $1,500 (Growth Engine). Three-month minimum. Ad spend "separate, paid by you" |
| FexAds | Meta ads for final expense agents | $200 setup, then $500 a month flat "starting at your first sale" | Ad spend "$50 a day minimum, paid to Meta on your card". Only for agents "selling $5K+ a month in AP". Cancel anytime |
| Agent Branding and Marketing | Brand, social and ads programs for agents | $850 to $1,500, $1,500 to $3,000, and $3,000 to $5,500 a month by tier | Setup $500 to $2,000. "12-month initial term". Ad spend separate, "$1,500+" on the middle tier. 2 to 4 short-form videos a month on select tiers |
| Stratosphere | Marketing bundles for agencies | Marketing Essentials $799 a month and up, All-in-One $999 and up; search ads $300 or 15% of spend | The page says "No Setup Fees", while the same page's structured data says "Setup fees" |
| 1GS Digital | Social, lead generation, websites, SEO | Lead Gen Basic $999 a month plus 20% of ad budget; Lead Gen Starter $2,000 plus ad budget; social posting just under $100 for the first month | Lead gen needs at least $1,500 a month in ad spend. Ongoing social price after month one not stated. Published in the firm's own article, not a price page |
| BrightFire | Websites, social posting, reviews, listings | Social media $100, websites $170, reviews $110, listings $50, search ads $160 a month | "No Contracts. No Setup Fees. No User Fees. 30-Day Money Back Guarantee." Up to 32 social posts a month |
| Tosten Marketing | Social media management for agencies | Facebook only $199, three platforms $329, five platforms $429 a month | No post count or term shown. The FAQ on the same page says other platforms are "Inquire for pricing" |
| Pixel8 Production | Video editing for agents who film themselves | $2,000 to $3,200 a month | "Two videos per week", 48-hour turnaround, "no long-term contracts". From the firm's own article about insurance agents |
| InsureLeads | Final expense and Medicare leads | Final expense: aged from $3, exclusive $50, live transfer $110 a call. Medicare: aged from $5, exclusive $70, transfer $125 | "No setup fees, no platform fees", month to month. The final expense headline says aged leads "from $0.50" while the table says $3 |
| Aged Lead Store | Aged final expense leads | $1.50 to $1.88 at 15 to 45 days old, down to $0.15 to $0.30 past a year | "There is no minimum order requirement" |
| Lead Heroes | Final expense leads and Medicare appointments | Medicare face-to-face appointments $90 each; final expense lead packages $800 and $3,400 | The final expense page does not say how many leads each package buys. 2.7% fee on card payments |
The best-known names publish nothing. Agency Revolution's pricing link leads to a consultation page with no prices, so the "$1,500 a month" credited to it in listicles is not something we could find on its site. EverQuote says "Prices vary based on the product type". SmartFinancial, Marketing 360, InsuranceSplash and AgentMethods show a form or a demo booking instead of a price.
What does it cost to have someone run Facebook ads for an insurance agent?
About $6,200 to $66,000 in the first year, in fees alone. That is a spread of roughly ten times, and the reason is what else is bundled with the ads. The arithmetic below uses only the published numbers.
| Offer | Arithmetic | First-year fees | What else is in the fee |
|---|---|---|---|
| FexAds | $200 setup + $500 x 12, if the first sale comes in month one | $6,200 | Meta ads only, final expense focus |
| 1GS Lead Gen Basic | $999 x 12 + 20% of the $1,500 a month minimum spend | About $15,600 | Lead generation; rises with spend |
| Engage Ads Foundation, 6-month term | $750 setup + $1,500 x 12 | About $18,750 | One system: paid social or a website, not both |
| Agent Branding and Marketing, middle tier | $500 to $2,000 setup + $1,500 to $3,000 x 12 | $18,500 to $38,000 | Brand and social program, 12-month term |
| Insurance Marketing Co Full-Funnel | $5,500 x 12 | $66,000 | Website, SEO, reviews, CRM and managed Google and Meta ads |
Meta spend is on top in every row. FexAds sets the floor in writing at $50 a day, which is $18,250 a year. The others say the budget is yours to set and paid to the platform directly. Insurance Marketing Co's Facebook ads page shows all three of its tiers as management fees, but only the $5,500 tier lists managed Meta ads, so read the tier carefully before you compare it with FexAds.
How much does a social media post or a video cost an agency?
The per-unit numbers are where the range really opens up, because organic posting and video are two different trades.
| Unit | Vendor and arithmetic | Cost per unit |
|---|---|---|
| Organic social post | BrightFire, $100 a month for up to 32 posts | About $3 |
| Organic social post, first month | 1GS starter, just under $100 for 15 posts on 3 platforms | About $7 |
| Edited agent video | Pixel8, $2,000 to $3,200 a month for two videos a week, about 104 a year | About $230 to $370 |
| Short-form video in a brand program | Agent Branding and Marketing, 2 to 4 a month on select tiers | Not calculable: the tier is not named |
A $3 post and a $300 video are not substitutes. Posting services fill a page with consistent content so the agency looks alive when a referral checks it. A video ad has to stop a stranger in the feed, and that is the format life and final expense campaigns run on.
What do insurance leads cost per lead?
From about 15 cents to $125, depending on age and exclusivity. Buying leads is the alternative many agents weigh against running their own ads, so it belongs on the same page.
| Lead type | Published price | Vendor |
|---|---|---|
| Aged final expense, over a year old | $0.15 to $0.30 | Aged Lead Store |
| Aged final expense, 15 to 45 days | $1.50 to $1.88 | Aged Lead Store |
| Exclusive final expense web lead | $50 | InsureLeads |
| Exclusive Medicare web lead | $70 | InsureLeads |
| Medicare face-to-face appointment | $90 | Lead Heroes |
| Final expense live transfer | $110 a call | InsureLeads |
| Medicare live transfer | $125 a call | InsureLeads |
The trade-off is ownership. A purchased lead may have been sold to other agents, and you keep nothing when you stop paying. An ad running in your own account builds a pixel, an audience and a library of creative that keeps working. FexAds makes the same point in its own terms: "Remove us anytime and keep the account, pixel, website and every lead."
What should an insurance agent ask a marketing agency before signing?
- How many ads, videos or posts do I get a month, and who films them? Divide the fee by the count. If there is no count, that is your answer.
- Is ad spend inside the fee or on top, and is the fee a percentage of it? 1GS adds 20 percent of budget; Stratosphere's search ads are $300 or 15 percent; FexAds says its fee is "Not a percentage of ad spend".
- How long is the commitment? Terms above run from cancel anytime to a 12-month initial term.
- Will the ads run under Meta's Financial products and services category? Meta's insurance policy requires 18+ targeting, and the special category, required for US financial products and services campaigns since January 2025, fixes age at 18 to 65+, removes gender and ZIP targeting and sets a 15 mile minimum radius. An agency promising to target "seniors only" on a final expense ad should explain how.
- Who checks the words? State advertising rules built on the NAIC life insurance model require the insurer's name in the ad and a disclosure beside "no medical exam" when issue is not guaranteed. We set those rules out, with the exact text, on our life insurance Facebook ads page.
Licensing details belong in more places than the ad. California, for example, requires a licensee to print its license number on "business cards, written price quotations for insurance products, and print advertisements" distributed in the state, and many offices handle the quote side by putting one email signature for every agent in the office with the license number already in it.
Do insurance marketing agencies write video ad scripts?
Not as something you can buy on its own. None of the twelve vendors with a published price sells a script separately. Pixel8 edits videos the agent has already filmed. Agent Branding and Marketing includes a few short videos on some tiers. The ad managers run campaigns, and the lead vendors sell the lead, not the ad that produced it.
That gap matters because the ad that tends to work for an independent agent is cheap to film and hard to plan. You already have a phone and a kitchen table. What you need is the first line that makes a 64 year old stop scrolling when Meta will not let you target by age, the plain sentence that describes the policy type, and the knowledge that "no exam" or "free" turns a 30 second video into one that needs a disclosure on screen.
This is where we have an interest, so weigh it accordingly. Our generator writes that part: the hook and two alternates, the timed lines and the on-screen text for a 15 to 30 second agent video, with the Meta cuts specified. You add the insurer name and any disclosure. The first brief needs no account, and Pro is $49 a month for unlimited briefs. It does not film, buy media, sell leads or review compliance.
What does a realistic first-year budget look like for one agent?
Using only the published prices above, here are three ways an independent life or final expense agent can get video ads running for a year. Meta spend is extra in the first two.
| Approach | What you get | Fees from published prices |
|---|---|---|
| Film your own from scripts | A new agent-to-camera video every week, run in your own account | $49 x 12, about $590, plus your time |
| Managed Meta ads, final expense | Campaigns run for you in your account | $6,200 at FexAds |
| Buy exclusive leads instead | Ten exclusive final expense leads a week, no ads | About $26,000 at $50 a lead |
These are not either-or. Plenty of agents buy leads while their own ads learn, or hire a manager and still film the videos themselves because nobody else can be them on camera. If you want to see what a script for your agency looks like, start with a life insurance Facebook ad brief. If clients are willing to talk on camera, UGC testimonials covers how to get their own words, and our car dealer marketing agency pricing comparison runs the same arithmetic on another market where Meta's financial category applies.
See how UGCMarketplace works for your kind of brand on the use cases page.
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